Saturday, August 22, 2020
For what reason is secondary school critical to you Essay Sick disclose to you why. at the point when you go to class you can grow up to be anything you pick in your correct psyche to be. Be that as it may, on the off chance that you simply jettison school and accept it as a joke you wont get the hang of anything and youll be on the lanes asking for a hundred dollars. You can realize what you can and be not kidding about it. Dont you need great vehicles, a house and at any rate an occupation. on the off chance that you dont need it, at that point your life will be as hopeless as you posed this inquiry. Its imperative to get instruction, incredibly, significant and that ought to be the most extraordinary thing in your life. Instead of celebrating, drinking or spending time with companions, accomplish something with your life for goodness sakes. Quit attempting to appear as though school is exhausting to you, you need to go. Other than having the option to find and keep a line of work that will bolster you, there are different things that are significant about school. School encourages you discipline, to be the place youre expected to be when youre expected to be, the capacity to do things that you truly dont need to, to work with individuals that you truly dont need to; and to perhaps do them well. It likewise shows you how to discover things that you have to know however dont realize how to discover; as it were, the manner by which to research and how to be ingenious. Whatever it is that you need to do or are doing as opposed to going to class is the thing that youll be completing quite a while from now in the event that you dont take in what you need from school. On the off chance that its drinking, getting high. playing computer games or spending time with similarly invested companions. But, the vast majority of the companions that you realize now will have proceeded onward or will be in prison. All youll have left is the destitute addicts that hang out on the avenues on the grounds that the safe houses wont give them access during the day and have you at any point seen those destitute folks with computer games. One of the most significant things your youngster can do to make scholastic progress is likewise one of the most essential: going to class each day. Truth be told, explore has demonstrated that your childs participation record might be the greatest factor impacting her scholarly achievement. Achievement:students who go to class consistently are bound to pass perusing and math evaluations than understudies who dont go to class normally. Opportunity: For more seasoned understudies, being in school each day allows them to study school and grant openings, and to take the significant tests they have to construct a fruitful scholastic record. Introduction to the English language: Regular school participation can likewise help understudies who are learning English by allowing them to ace the aptitudes and data they need all the more rapidly and precisely even in different subjects! Being a piece of the school network: Just by being available at school, your youngster is figuring out how to be a productive member of society by taking an interest in the school network, learning significant social abilities, and building up a more extensive world view. The significance of instruction: Your duty to class participation will likewise make an impression on your kid that training is a need for your family, going to class each day is a basic piece of instructive achievement, and that its essential to pay attention to your duties including going to class. What you can do Asa parent or watchman, it is conceivable to prepare so as to restrict your childs unlucky deficiencies, focus on school participation, and help your kid from falling behind in the event that it is important to miss a day of school.You can do this in the accompanying manners: Help your kid get the opportunity to class on time each day.Babysitting, issues with a vehicle or late transport, and the climate are not allowable motivations to miss school. Regularly coming to class late may likewise be noted on your childs perpetual record, and will make it hard for your youngster to remain found the main exercises of every morning. Show your kid how to set and utilize a morning timer, and keep the TV killed in the first part of the day. Follow the schools rules and participation strategy, and report excusedÃ¢ absences right away. Toward the start of the school year, audit the schools rules and ensure you comprehend whom you have to call if your youngster will be missing. Check schoolwork. Check every night to see that your kid comprehends and finishes the days schoolwork assignments. Play a functioning job. Remain engaged with your childs day by day encounters at school by asking how the school day went, and afterward listening cautiously to what your youngster imparts to you both the victories and battles. Make it a point to meet your childs educator and companions. Find potential wellsprings of anxiety.If your youngster much of the time seems resentful or hesitant to go to class and can't reveal to you why, plan a meeting with their instructor or school guide to discuss potential wellsprings of the uneasiness. Keep refreshed on school occasions and declarations. Peruse the school records that your youngster brings home and observe significant declarations and dates, for example, class kickoff night and parent-educator meetings. Attempt to restrict the measure of time that your youngster misses school because of clinical arrangements or disease. On the off chance that conceivable, abstain from planning regular checkups during the school day.Allow your youngster to remain at home just on account of infectious or extreme sicknesses. Understudies who miss days, weeks, or long periods of school ata time will make some troublesome memories passing their courses and making up for lost time to their friends. For more established understudies, delayed nonattendances may make it hard to move on from secondary school. Timetable family occasions with your childs school plan in mind.Plan special festivals or family trips during ends of the week or school get-aways. On account of family crises or surprising excursions, converse with your childs educator as far ahead of time as could reasonably be expected and set up a way that your kid can workÃ¢ ahead or welcome significant schoolwork on the outing. Plan ahead. Urge your kid to plan for the following school day by spreading out garments the prior night and assisting with fixing snacks. Advance great health.Make sure that your youngster eats a decent eating regimen with a lot of foods grown from the ground, and has chances to practice each day through a games group or recess outside. Make a serene domain. Finally,make sure that your youngster can unwind before sleep time by accomplishing something calm like perusing as opposed to accomplish something animating, such as sitting in front of the TV. Guarantee that your youngster gets enough quality rest perfect sums extend from 8 to 12 hours. Getting enough rest will assist her with getting up on schedule, be invigorated in the first part of the day, and feel prepared for an entire day of learning ahead! By focusing on your childs school participation, you will be making a significant stride in supporting your childs school achievement, and setting a genuine model. Recollect each day checks!
Wednesday, July 15, 2020
Occasional Drug Use Can Be Dangerous Addiction Drug Use Prescription Medications Print Occasional Drug Use Can Be Dangerous Early Onset Abuse Means Greater Risks By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on September 20, 2018 Steve Hix / Getty Images More in Addiction Drug Use Prescription Medications Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery One misconception connected to the increase in prescription drug abuse by teens is that using drugs is safe as long as you only do it every once in a while. Many teens believe that if they only occasionally use drugs, they cant have an overdose or become addicted. Unfortunately, there is a lot of evidence that even occasional drug use can be dangerous and can lead to a risk of developing other problems during adolescence as well as into adulthood. Accidental Overdose Danger We frequently see stories in the news in which a teenager experimenting with drugs for the first time dies from an accidental overdose, or a teen drinking alcohol for the first time dies from acute alcohol poisoning. Drugs affect different people in different ways, and some people can experience dangerous side effects or even fatal reactions the first time they take a drug. Even when you have a prescription for the drug, you can have an adverse reaction. Risks of Early Onset Substance Abuse Years of scientific research into early-onset substance abuseâ"drinking or using drugs before age 15 especiallyâ"is linked to a variety of risks for other problems. Research has shown that doing drugs or drinking before age 21 is linked to: Significantly higher risks of developing substance abuse problems as an adultFive times the risk of becoming addicted or chemically dependent early in adulthoodA greater likelihood of using illicit drugs and developing a dependence upon themThe development of a smaller brain size compared to teens who do not drink or do drugsA greater risk of developing other problems including depression, suicide, risky sexual behavior, behavioral problems and problems at home and school Why You Need a Prescription If all prescription drugs were safe, you could just walk into the store and buy them off the shelf. There are reasons that you need to get a prescription from a doctor or healthcare provider before you can take some medications. First, almost all medications have some kind of side-effects. Therefore, a doctor needs to examine you and your medical history to make sure the medication you are being prescribed does not cause additional problems with a preexisting condition. Also, some medications can clash with others, causing severe reactions. Before you can get a new prescription, a doctor needs to determine if the new drug might interfere with or react to another medication you are already taking. If you take a medication that was safely prescribed for someone else, it doesnt mean that it will be safe for you to take. The Bottom Line on Prescription Drugs When you abuse prescription drugs, they can be just as dangerous and addictive as street drugs. You can die from abusing prescription drugs or alcohol, even the very first time you try them. Not everyone has a deadly or even negative reaction to taking drugs the first time, but some people do. Do you want to take that chance?
Thursday, May 21, 2020
A typical story is littered with details, explaining the history of the world the story takes place in, who the characters in the story are, all the while remaining correlated to the plot and subplots that drive the story forward. The story The Lottery by Shirley Jackson however does not follow these conditions, as the reader is left to interpret a majority of the story on their own as it progresses. Jackson is not the only writer to incorporate a style of selective exposition in their work; Raymond Carver is widely recognized for his rejection of explanation and the use of characters that do not always communicate with one another, both of which are elements which Jackson incorporates into her own story. Initially, a lack of expositionÃ¢â¬ ¦show more contentÃ¢â¬ ¦Accordingly the reader has had ample time to form whatever interpretations they may have about the lottery, even given the sparse information that the story provides. What is certain about the story leading up to the very end, is that everyone in the town takes place in the lottery regardless of age, that thereÃ¢â¬â¢s been a lottery for as long as anyone can remember, that this village is not the only one that keeps this practice, and that it is a declining practice (Jackson 239). Despite whatever conceptions the reader may draw about the mystery of the lottery, the truth is so unexpected that it perfectly demonstrates how something can possess immense and startling power (May 48). The reader discovers that the lottery is actually a public stoning. The exact process is that everyone draws a piece of paper from a box, and whoever draws the paper marked with a black spot, is stoned to death. An important thing to note is that in the beginning of the story, the villagers Ã¢â¬Å"made a great pile of stones in one corner of the squareÃ¢â¬ (Jackson 235). These stones are not mentioned until the very end, where the villagers proceed to bludgeon the unlucky winner of the lottery. This brutal image is e nough to shatter any preconceived notions the reader may have formed, thus raising another mystery: what is the purpose of the lottery? Despite the many blanks that the reader is left to fill in, all of themShow MoreRelatedSelective Exposition in The Lottery, by Shirley Jackson1003 Words Ã |Ã 5 Pagessomeone hears the word Ã¢â¬Å"lotteryÃ¢â¬ the first thing that comes to mind is a large sum of cash that people compete against highly impractical odds to win. Shirley JacksonÃ¢â¬â¢s story The Lottery might imply a similar conception based on the title alone, but the story is filled with unknowns never revealing exactly when and where the story takes place, or why the lottery exists; even what the lottery is isnÃ¢â¬â¢t revealed until the very end. Yet despite JacksonÃ¢â¬â¢s omission of details in The Lottery, she manages to create
Wednesday, May 6, 2020
Odysseus as a Heroic Individual Thesis: Odysseus was a true hero he showed this through his determination and courage. Odysseus, A True Hero? What is a hero? The dictionary defines a hero as being a mythological or legendary figure often of divine descent endowed with great strength or ability; an illustrious warrior; a man admired for his achievements and noble qualities; one that shows great courage. Odysseus was a true hero; he showed this through his determination and courage. The dictionary definition of a hero includes courage, strength and great ability. Odysseus fits the dictionary description of a hero. Two characteristics that I believe are essential to the definition ofÃ¢â¬ ¦show more contentÃ¢â¬ ¦Like instead of just blinding the Cyclops he killed him but he choose to go another way. Ã¢â¬Å"My heart beat high now at the chance of action, and drawing the sharp sword from my hip I went along his flank to stab him where the midriff holds the liver. I had touched the spot when sudden fear stayed me: if I killed him we perished there as well, for we could never move his ponderous doorway slab aside.Ã¢â¬ (Homer ix. 312-318), This also could have been true in various other situations like instead of just leaving Calypso he killed her, or if had made and attempt to kill the God Poseidon. I donÃ¢â¬â¢t perceive killing every man or woman you come into battle with as a heroic action. Sometimes to be the hero of a situation you must be the bigger man and walk away from a battle letting the other man live. The difference being that his peers see the death of an enemy as a victory whereas I see it as a loss. Killing someone doesnÃ¢â¬â¢t make you a winner it only makes you a loser, a true victory is one that both people walk away alive and yet one person may have the upper hand on the situation. A hero is a person that thinks about others before themselves, whether it be physical or emotional. A hero puts others in perspective with every aspect of their life. Odysseus shows this when sail past the sirens. Odysseus and his men must sail past the island of seductresses. He plugs the ears ofShow MoreRelatedThe Characters Of Jacob And Odysseus913 Words Ã |Ã 4 Pagesoneself.Ã¢â¬ Acts of heroism are witnessed each and every day, some insignificant, while others more memorable. Present all over the world, individuals are admired for their great bravery, courage, and noble qualities. The Odyssey and the Holy Bible, two distinguished works of literature, clearly elucidate oneÃ¢â¬â¢s journey to heroic status. Joseph, son of Jacob, and Odysseus, wanax of Ithaca, endure and surmount multiple obstacles in pursuit of fame and glory, with some assistance from divine interventionRead MoreEssay about Heroic Code in the Iliad and the Odyssey979 Words Ã |Ã 4 PagesHeroic Code in the Iliad and the Odyssey In Websters Dictionary, a hero is defined as a person noted for courageous acts or nobility of purpose, especially if this individual has risked or sacrificed his life. In the Iliad and the Odyssey, the code which administers the conduct of the Homeric heroes is a straightforward idea. The aim of every hero is to achieve honor. Throughout the Iliad and the Odyssey, different characters take on the role of a hero. Honor is essential to the HomericRead MoreA True Hero in the Epic of Gigamesh Essay1689 Words Ã |Ã 7 PagesWhat makes a hero? A hero can be born into greatness and lead an ordinary life. A hero can achieve and glory greatness and carry a noble death to their name. What turns an individual into the characteristic of a Ã¢â¬Å"heroÃ¢â¬ will depend on the journey they set upon. From ancient Greek culture, the concept of a hero was built from idolizing a religious figure, a deceased person who received cult honors and was expected to return home bearing prosperity in f orms of plants or animals, back to their peopleRead MoreHeroism In Oedipus The King And The Odyssey1132 Words Ã |Ã 5 PagesBrady Stobbe Dr. Dutch October 17 Heroism in Oedipus the King and The Odyssey Life is filled with a multitude of challenges and obstacles; in this case, life is often defined in relation to the ability if an individual to overcome and defeat such things. Aspects of heroism are evident in the situations and events that arise in the life of someone. This essay dives into the element of heroism that is evident is the stories: Oedipus the King and The Odyssey. Oedipus the King and The Odyssey shareRead MoreOdysseus Heroism in The Odyssey Essay584 Words Ã |Ã 3 Pagesdecision to fight, not necessarily physically, for their values. Odysseus, the main character in The Odyssey, should be considered a hero. He put his own life in jeopardy to protect his men from the supernatural threats that they faced throughout their journey. Odysseus should be regarded as a hero because he is brave, clever, and cautious. Odysseus shows his heroism through his bravery. When Circe turned his men into swine, Odysseus confronted her: I drew my sharpened sword and in one bound heldRead MoreEpic Passages of The Epic of Gilgamesh and Homers Odyssey921 Words Ã |Ã 4 Pagesa hero. Historically, in the texts, heroes such as Gilgamesh and Odysseus are protagonists viewed and credited with great bravery and most certainly heroism. Nearly all of the heroic figures throughout time, both fictitious and living and are viewed as a protagonist in their own epic challenge or struggle when looked back upon. Though many core elements of histories hero are found in todayÃ¢â¬â¢s and it is epic passages such as Odysseus and Gilgamesh that have played a part in shaping the characteristicsRead MoreOdysseus The Hero Essay1504 Words Ã |Ã 7 Pagesaccepts who he is as an individual, but strives to change himself for the better. In the epic poem, The Odyssey, by Homer, the main character Odysseus is a valiant king who embar ks on a life-changing voyage. While traveling from Troy back to his home in Ithaka, King Odysseus overcomes daunting obstacles, and in doing so discovers his place in the world. Odysseus is truly a heroic figure because he demonstrates courage, improves his character, and wins the support of the gods. Odysseus is a hero becauseRead MoreOdysseus A Hero730 Words Ã |Ã 3 PagesIs Odysseus a Hero? Heroes are often thought of as great figures that conquer evil, kill the monster, and save the day. Odysseus is often referred to as a hero. He is a strong individual striving to complete his goal, return to his wife and son and remove suitors that have taken his home. Although he is seen as a hero by definition and he appears to be one as well there are decisions he made that may not be truly heroic. In The Odyssey by Homer, Odysseus decisions to value his crews life, andRead MoreHow Does Homer Use The Effectiveness Of Ajax s Speech1723 Words Ã |Ã 7 Pagesfinds most compelling. Conversely, Odysseus, although the most adept orator sent, is the least effective in convincing Achilles to rejoin the war. In my opinion, this is because while Odysseus uses a well-reasoned and debatably superior argument, Ajax, as a character, is similar to Achilles and is able to more effectively direct his argument towards AchillesÃ¢â¬â¢ defining characteristics. In this paper, I will argue that Hom er characterizes Achilles as an individual who is guided primarily by his emotionsRead MoreAnalysis Of Odysseus1716 Words Ã |Ã 7 PagesKyle Hoffmann CPLT 2010 Paper 3 Odysseus from Hero to Villain One of the more famous characters of the ancient Greeks, Odysseus, has been written about for millennia. Homer composed an epic poem entirely about him. Dante wrote about Odysseus while describing his journey through the afterlife in Inferno. These two writers, though describing the same man, portray him in different lights Ã¢â¬â Homer lauding him as a valiant hero and Dante condemning him to burn for eternity. Each portrayal is a product
OVERVIEW When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck, the civilian version of the U. S. ArmyÃ¢â¬â¢s Humvee, it faced the challenge of promoting a vehicle that was never intended to be sold in high numbers. We will write a custom essay sample on The Hummer Campaign: An Overview or any similar topic only for you Order Now Part of the solution was to design smaller, less-expensive versions, the H2 and H3, but much of the success would have to depend on the marketing. Rather than turning to a roster of ad agencies it usually worked with, GM hired a young Boston creative boutique, Modernista! , in 2000. The initial goal of the $35 million campaign, begun in August 2001, was to establish Hummer as a luxury brand. Thus, images ofmud-splatteredHummers that played up the vehicleÃ¢â¬â¢s off-road capabilities were scrapped in favor of shots that made it seem jewel-like. Once the brand was repositioned, the marketersÃ¢â¬â¢ goal was to pitch the lower-priced H2 and H3 to a wider market, hopefully to more women. Factors such as rising gas prices and the perception that the Hummer was oversized for most consumers proved to be major hurdles for the marketers. However, by the end of 2003 the campaign had succeeded in redefining the Hummer brand, and with the introduction of the H3 in 2005, the marketers took on a new challenge: selling the Hummer to a mass market. HISTORICAL CONTEXT The Humvee was designed for the U. S. Army in 1979 by AM General Corp. , based in South Bend, Indiana. The 3. 5-ton vehicle became a star of the 1991 Persian Gulf War, spurring consumer demand for a civilian version, which was introduced in 1992 as the Hummer. It catered to an exclusive market, as demonstrated by the fact that Arnold Schwarzenegger was one of the first buyers. The vehicle never received much advertising support; AM General spent less than $1 million on marketing the Hummer in 1999, when it sold about 700 of the trucks. Nevertheless, AM General did enough business to attract the attention of General Motors, and in the end bought the Hummer brand in late 1999. GM signed a seven-year contract with AM General to produce the next generation, GM-designed version, the Hummer H2 sport-utility vehicle (SUV). The agency Modernista! was hired to promote the brand. Prior marketing efforts had played up the military connection and the HummerÃ¢â¬â¢s off-road capabilities, billing the vehicle as Ã¢â¬ËÃ¢â¬Ëthe worldÃ¢â¬â¢s most serious 4Ãâ"4. Ã¢â¬â¢Ã¢â¬â¢ Modernista! won the account because it was the only agency that attempted to fashion a wider appeal by going beyond the tough-guy, army-truck image. The principals involved in the campaign did not lack experience in selling cars. Modernista! Ã¢â¬â¢s cofounder, Lance Jensen, had worked with HummerÃ¢â¬â¢s advertising director, Liz Vanzura, when she was at Volkswagen of America and he was with the Boston-based ad agency Arnold Communications. Both played key roles in developing VolkswagenÃ¢â¬â¢s award-winning Ã¢â¬ËÃ¢â¬ËDrivers WantedÃ¢â¬â¢Ã¢â¬â¢ campaign. Vanzura commented that, while the Volkswagen ads were aimed at Ã¢â¬ËÃ¢â¬Ëcool, young people,Ã¢â¬â¢Ã¢â¬â¢ her new mission was to sell Hummers to Ã¢â¬ËÃ¢â¬Ëcool, rich people. Ã¢â¬â¢Ã¢â¬â¢ TARGET MARKET Even before hiring Modernista! , GM had done a great deal of market research. According to Ted Evanoff, writing for the Indianapolis Star, Ã¢â¬ËÃ¢â¬ËIn 1999 researchers stumbled across the notion that an unlikely cross-section of AmericaÃ¢â¬âsurgeons, dot-com millionaires, rock stars, high school students, corporate execsÃ¢â¬âprized their individuality. And they regarded the rugged Hummer as a symbol of individuality, especially compared with the typical sport-utility common in suburbia. Ã¢â¬â¢Ã¢â¬â¢ Modernista! was given 2,200 pages of market data to distill into an advertising message. The agency was also handed a brand that skewed very much toward males, averaging 50 years in age and with an annual household income of more than $200,000. The target buyer for the less-expensive H2, while still male, was 42 years old on average and had a household income above $125,000. Vanzura told Chris Reidy of the Boston Globe that the coveted audience included Ã¢â¬ËÃ¢â¬Ërugged individualists, adventurous entrepreneurs, and adrenaline junkies. Ã¢â¬â¢Ã¢â¬â¢ In other interviews she described the target market as Ã¢â¬ËÃ¢â¬Ësuccessful achieversÃ¢â¬â¢Ã¢â¬â¢ and Ã¢â¬ËÃ¢â¬Ëstyle leaders. Ã¢â¬â¢Ã¢â¬â¢ She also told Evanoff that Hummer had to vie with other purchases the well-to-do might consider, such as yachts or vacation houses, stating, Ã¢â¬ËÃ¢â¬ËWeÃ¢â¬â¢re really not competing in an automotive category. Ã¢â¬â¢ COMPETITION The yacht, vacation house, and other status symbols notwithstanding, Hummer competed in the luxury-SUV category against other SUVs, including the Lincoln Navigator, Land RoverÃ¢â¬â¢s Range Rover, and the Lexus LX 470. But HummerÃ¢â¬â¢s chief opponent was DaimlerChryslerÃ¢â¬â¢s Jee p Wrangler. Boasting similar military roots but extending back to World War II, Jeep had defined the SUV category and at its height in 1993 controlled nearly 30 percent of the traditional SUV market. Over the following several years, however, the brand failed had to introduce new models, and its lessexpensive ones faced increasingly stiff competition, resulting in a severe erosion of sales. As long as Hummer was not a direct competitor, DaimlerChrysler took little notice of it, but as soon as GM acquired the right to mass-market the Hummer, DaimlerChrysler recognized the threat at the high end of the SUV category and became determined to hold on to JeepÃ¢â¬â¢s reputation as the premier heavy-duty, off-road brand. The two vehicles had slightly different target markets, however. Jeep appealed to consumers who loved the outdoors and might attend one of the dozens of Jeep Jamboree off-road events held throughout the year. Typical Hummer customers, on the other hand, wanted the off-road capabilities the vehicle had to offer but were more interested in the image it created. They were as likely to drive their Hummers to an upscale mall as up a mountain. MARKETING STRATEGY In preparation for marketing the lower-priced H2, Modernista! instituted a bridge campaign, paid for by AM General, to sell the H1 while repositioning the brand. As Will Uronis, an associate creative director at Modernista! , explained to the Boston Herald Ã¢â¬â¢s Greg Gatlin, Ã¢â¬ËÃ¢â¬ËHollywood had defined what Hummers stood forÃ¢â¬âwar, explosions and arrogance . . . We just took a look at another facet of the truck. Ã¢â¬â¢Ã¢â¬â¢ Jensen added, Ã¢â¬ËÃ¢â¬ËWe went out and talked to guys that drove them . . . they donÃ¢â¬â¢t all hunt and kill things. Ã¢â¬â¢Ã¢â¬â¢ Nevertheless, Hollywood movies had done a good job of making consumers aware of the Hummer. Market research conducted in 1999 indicated that as many as one in five buyers of full-size SUVs considered purchasing the Hummer. The bridge campaign was intended to play to the Ã¢â¬ËÃ¢â¬Ërugged individualistsÃ¢â¬â¢Ã¢â¬â¢ who, research revealed, were attracted to the Hummer and to set the stage for the launch of theH2 by creating an emotional attachment to the brand that transcended the hard-edged image fostered by Hollywood. According to Evanoff, writing in the Indianapolis Star, the promotion of the H1 was intended to create a Ã¢â¬ËÃ¢â¬ËhaloÃ¢â¬â¢Ã¢â¬â¢ over the brand, providing Ã¢â¬ËÃ¢â¬Ëthe foundation for a brand image that will carry the smaller H2. Ã¢â¬â¢Ã¢â¬â¢ The first national ads for the GM-owned Hummer began appearing on August 13, 2001. It was an all-print campaign that featured photographs of the vehicle in lush locales in Chile. Not only did the pictures suggest where the H1, with its off-road prowess, could take the viewer, but they also made the big truck look small. It was the first time Hummer was not portrayed covered in mud or linked to the military. Reinforcing the visual message of the ad was the text, which included the headline Ã¢â¬ËÃ¢â¬ËHow did my soul get way out here? Ã¢â¬â¢Ã¢â¬â¢ and the concluding text Ã¢â¬ËÃ¢â¬ËSometimes you find yourself in the middle of nowhere. And sometimes in the middle of nowhere you find yourself. The legendary H1. Ã¢â¬â¢Ã¢â¬â¢ HummerÃ¢â¬â¢s longtime tagline, Ã¢â¬ËÃ¢â¬ËWorldÃ¢â¬â¢s most serious 4Ãâ"4,Ã¢â¬â¢Ã¢â¬â¢ was replaced by Ã¢â¬ËÃ¢â¬ËLike nothing else. Ã¢â¬â¢Ã¢â¬â¢ The four ads ran through the rest of 2001, appearing in such publications as the Wall Street Journal, BarronÃ¢â¬â¢s, Esquire, Spin, Wired, and Red Herring. HummerÃ¢â¬â¢s 50 dealers were also encouraged to use the ads created by Modernista! to bring continuity to the brandÃ¢â¬â¢s makeover, with some of their media costs being reimbursed by a cooperative advertising program. The H2, based on GMÃ¢â¬â¢s Chevrolet Tahoe full-size SUV, was introduced in July 2002. A second model featuring a small pickup bed and a cargo door was supposed to be offered at the same time, but the launch was pushed back, partly because the vehicle needed more work but also as a way to extend the marketing buzz the brand was creating. The new H2, with a base price of $48,000, was about half the price of the H1 and, despite being called the Ã¢â¬ËÃ¢â¬Ëbaby Hummer,Ã¢â¬â¢Ã¢â¬â¢ essentially the same size. But it featured a smaller, less noisy gas engine rather than a cumbersome diesel one, and it had comforts and customizable options the H1 lacked but that were expected in a luxury SUV. The introduction of the H2 was supported by another print campaign developed by Modernista! While the Ã¢â¬ËÃ¢â¬ËLike nothing elseÃ¢â¬â¢Ã¢â¬â¢ tagline of the previous ads was retained, the look of the new ads was markedly different, relying on dramatic close-ups set against bold, sky-blue backgrounds. Like the first ads, the new ones ran in a wide range of magazines, with the text tailored to the publication. For example, in the Robb Report, which covered all things luxurious, the text read, Ã¢â¬ËÃ¢â¬ËExcessive. In a Rome at the height of its power sort of way. Ã¢â¬â¢Ã¢â¬â¢ The Vanity Fair text read, Ã¢â¬ËÃ¢â¬ËThreaten the men in your office in a whole new way,Ã¢â¬â¢Ã¢â¬â¢ part of an effort to increase the number of women buying the vehicles. Another ad proclaimed, Ã¢â¬ËÃ¢â¬ËPerfect for rugby moms. Ã¢â¬â¢Ã¢â¬â¢ About 10 percent of H1 owners were women, and one goal of the H2 campaign was to increase that number to 25 percent. Outdoor ads were also produced, running in 14 major markets, including New York, Los Angeles, Chicago, and Detroit. Print and outdoor ads were made available for the use of dealers. The first Hummer television ads aired in mid-August 2002. The initial three 30-second spots, intended to romanticize the truck, were shot in Iceland and in Vancouver, British Columbia, and featured both natural and urban locations. They showed friends in a Hummer speeding over the tundra of Iceland or a professional woman weaving through traffic in a city. Set to rock music, the only words in the spots were text statements such as Ã¢â¬ËÃ¢â¬ËMaybe if you can, you will. Ã¢â¬â¢ A second phase of the television campaign played on peopleÃ¢â¬â¢s perception of the Hummer as a gas-guzzling road hog. In one spot a young boy constructed a small wooden version of the Hummer to enter in a soapbox derby, while The WhoÃ¢â¬â¢s Ã¢â¬ËÃ¢â¬ËHappy JackÃ¢â¬â¢Ã¢â¬â¢ played in the background and the little girl next door looked on. At the start of the big race the other boys scoffed at little Jack and his less-than-streamli ned racer, but he prevailed by abandoning the asphalt course, breaking the rules to go cross-country and win the race and the girl. Through the humor of the spot Jack was portrayed not as a blatant cheater but as a heroic iconoclast, offering subliminal reassurance to potential Hummer customers who might feel guilty about buying a vehicle that got about 13 miles to a gallon of gas on the highway. A second Hummer spot, also displaying a tough side, hearkened back to the Asteroids video game of the 1980s, with a spaceship blasting boulders only to confront an indestructible Hummer, which chased the ship off the screen. OUTCOME GM and Modernista! ucceeded in introducing Hummer to a wider market, but after a strong showing in 2003, sales began to tail off, partly because of high gas prices. To regain lost ground, in 2004 GM introduced the H2 SUT (sport-utility truck). This was followed by the unveiling in 2005 of the H3, a midsize Hummer priced from $29,500 to $32,000. Almost 17 inches shorter, 1,700 pounds lighter, and more fuel-efficient at 20 miles per gallon, it was a vehicle GM hoped women and younger drivers wo uld find more appealing. In pitching the vehicle to a mass market, Hummer and Modernista! aced a new task. Putting a positive spin on the challenge, Jensen told Jeremy W. Peters of the New York Times, Ã¢â¬ËÃ¢â¬ËThe brand has a lot of different personality levels . . . You can do the serious capability stuff, the real rough-and-tumble rock climbing stuff, the peaceful back-to-nature stuff. Ã¢â¬â¢Ã¢â¬â¢ Industry analyst Mary Ann Keller disagreed, telling the New York Times that it was impossible to sell Hummer to the masses: Ã¢â¬ËÃ¢â¬ËHow in the world can you possibly fathom that something that looks like a military vehicle is practical for the average driver? Ã¢â¬â¢Ã¢â¬â¢ How to cite The Hummer Campaign: An Overview, Papers
Saturday, April 25, 2020
Soap Ingredients LAB Purpose: To make a basic soap and a soap with other than basic ingredients using Lye, Olive Oil and Oatmeal and to learn about the history of soap and how the process of saponification works. Procedure: A. Basic Olive oil soap Materials a. 1- 2 liter beaker b. 1- 100 ml beaker c. 2 thermometers d. 1 container with lid e. 1 balance f. 1 graduated cylinder g. 2 spoons h. 1 stainless steel bowl i. 1 heating plate 1. Put on safety goggles 2. Person A: Fill a container to cool the NaOH solution with cold water and make sure someone comes in before and after school for the next 4 or 5 days 3. Person B: Clean working area, cover immediate work area with newspaper, get plastic container that will hold soap and mark with tape on base of container. 4. Person C: put on latex gloves a. Weigh 100g (3.5 oz.) of NaOH and put it in the 2 liter beaker. b. Measure 283.5 ml (10 oz.) of cold water. c. Slowly add water to NaOH and stir with a spoon to dissolve NaOH. Place thermometer in the solution and place the beaker in the cooling container. d. Stir NaOH and cool to 38 degrees Celcius and keep this temperature constant until person D is at 38 degrees with the oil mixture. Use heating plate or cooling container as necessary. e. Slowly add NaOH to the oil mixture while stirring constantly. f. Stir for 15 minutes. g. Pour into soap container and put lid on. 5.Person D a. Measure 643 ml (13 oz.) of Olive oil and 175 ml of Blended oil. Add both to the stainless steel mixing bowl and put a thermometer in it. b. Heat oil to 38 degrees Celcius. c. Once at 38 degrees, talk to person C and keep temperature constant 6. After a few days remove lid and air dry When soap has dried put it on paper, cut into 8 pieces and dry for a few more days. B. Oatmeal soap Materials a. 1 muffin container and a piece of tape b. heating plate c. balance d. oatmeal e. grater f. graduated cylinder 1. Person A: Get a muffin container and label it. 2. Person B: Weigh out 100g of oatmeal. Grind oats in blender until 1/5 original size. When oil and water mixture has become clear, add and mix in oatmeal. 3. Person C: Grate 340 g (12 oz.) of the soap into the metal bowl. 4. Person D: Get a heating plate, measure and add 225 ml (9 oz.) of water to grated soap. Heat on low and stir until soap has dissolved to clear, take ot off the heat and add Person B's oatmeal. 5. Person A: Pour the mixture into a muffin container. Place container in freezer. After drying for a few days, pop out and let dry. Results: A. Olive oil Soap The Olive oil soap turned out quite well. The only thing that was unexpected was the awkward, and bumpy shape of the soap . But this is because of the container it was made in. Other than this, the Olive oil soap moisturizes much better and is much gentler than commercial brands. B. Oatmeal Soap Just as the Olive oil soap turned out great, the Oatmeal soap turned out even better. The only drawback is that the oatmeal flakes weren't ground up enough. This is not very attractive but it doesn't really do anything to the soap's performance. Conclusion: A. Olive oil Soap This was a farely error free procedure. One of the problems was getting the oil and the NaOH to match up exactly degrees Celcius. This could be avoided in the future by using identical hot plates and heating each liquid slowly paying very close attention to it. One minor problem was that the top of the soap was uneven after stirring it and it dryed that way. This could be fixed simply by smoothing it out after stirring. Another problem that occurred was the white, hard crust that formed. The white crust could possibly be avoided by mixing more often and mixing right up until the soap hardens. B. Oatmeal Soap The only problem that we encountered with the oatmeal soap was that the flakes were too big. To avoid this in the future it would be good to have a more sophisticated grinder and grind the flakes for a longer duration of time. References: 1. Hiscox, Gardner D.